Google Raises Threshold for the YouTube Partner Program

We received an email today from Google’s YouTube team which noticed us our YouTube account will “no longer has access to monetization tools associated with YPP because it doesn’t meet the new threshold”.  Actually for us it does not change our status a lot since our videos have very few views and watching time. But we just don’t know how those YouTubers who have much more great video but have few subscribers, or have enough subscribers, but there is not enough video watch time?

On January 16, 2018, YouTube announced new eligibility requirements for the YouTube Partner Program (YPP). A channel must reaches 4,000 watch hours in the previous 12 months and 1,000 subscribers then it is eligible to join the program.

Due to YouTube’s explanation, their new threshold is for an effort to strengthen requirements for monetization so spammers, impersonators, and other bad actors can’t hurt YouTube’s ecosystem or take advantage of creators, while continuing to reward those who make YouTube platform great.